How AI Transformed My Branding Journey

By now, we all know that AI is poised to revolutionize the world of branding and design. As a designer, I’ve been pondering how we can leverage AI to enhance the value we bring to our clients. In this article, I’ll share my experience using Midjourney, a cutting-edge AI image generation model, to create a brand identity that truly stands out.

Defining Your Graphic Criteria

Before diving into the AI-powered design process, it’s crucial to identify the unique visual characteristics and themes that your graphics should embody. For my brand, I wanted to capture the essence of 3D momentum and luminous color blending. To achieve this, I compiled a collection of inspiring images that reflected these ideas. Additionally, I distilled the characteristics of my logo and color palette to guide the AI-generated images.

Graphics Inspiration

Blending in Midjourney

Midjourney offers a range of commands to enhance your creative process. While the /imagine command is popular, I found the /blend command to be more effective in achieving a specific visual outcome. This command allows you to blend multiple images together and generate a unique image that strikes the right balance.

To activate the /blend command, simply type /blend + into the Discord message box. You’ll then be able to drag and drop the images you want to blend. While Midjourney allows the blending of up to 5 images at once, I recommend sticking with 2-3 images for better design control.

Activating the Blend Command

Now comes the fun part. Experiment with different combinations of image inputs to discover the style that resonates with your brand. Play around with the blend settings until you achieve the desired result. For any images that need further refinement, you can re-blend them with new inputs to fine-tune the outcome.

Mixing and Matching Image Inputs

Upscaling Your Graphics

Once you have a series of graphics that you’re pleased with, it’s time to upscale them to a higher resolution. Midjourney has its limitations in terms of output resolution, but fear not. There are free tools like that can help you upscale your images without compromising quality.

Post Editing

While Midjourney is a powerful tool, it’s not perfect. In some cases, further editing may be required to fine-tune colors or composition. When it comes to the finishing touches, I rely on Photoshop to add that extra polish to my graphics. If you’re new to Midjourney, Lars Nielsen’s prompt guide is a valuable resource to help you navigate the text prompts.

The Power of AI in Design

Let me be clear: AI is not a magic bullet that guarantees the same results for everyone. However, it holds immense potential to streamline design workflows and elevate our creative output. As designers, we need to approach AI purposefully, understanding its strengths and limitations. By collectively building upon our AI knowledge as a community, we can ensure success in our creative endeavors.

Branded Graphic Style

In conclusion, my journey with AI-powered design has been a revelation. Midjourney has opened doors to a new world of possibilities, enabling me to create stunning visuals that align seamlessly with my brand’s identity. So, embrace AI, experiment with Midjourney, and blend your way to design greatness!

This article was written in collaboration with Zenith City News.