The Rise of Black YouTubers: Discover the Top 15 Influencers in 2023

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The world of YouTube is a vibrant and diverse space, attracting people from all walks of life. Regardless of age, skin color, education, or income level, individuals around the globe have embraced YouTube for entertainment and education. Whether you’re a brand looking to advertise or simply seeking new perspectives, YouTube offers endless opportunities to connect with an engaged audience.

Both content creators and viewers use YouTube as a platform for socializing, sharing ideas, and sparking conversations. Every video uploaded presents an opportunity for viewers to support their favorite creators through likes, subscriptions, shares, and more. With over 2 billion viewers watching more than 1 billion hours of content daily, finding the highest quality material can be a challenge. That’s why we’ve curated a list of the top 15 Black YouTubers you need to subscribe to right now.

Why Having Your Own YouTube Channel Matters

Owning a YouTube channel can be a game-changer for your brand. By creating unique and innovative content, you can drive traffic to your website, increase brand visibility, and build genuine relationships with your audience. A well-crafted call-to-action encourages viewers to subscribe to your newsletter, explore your blog, enter contests, or visit your website. Every video you upload offers another opportunity for viewers to engage and support your brand.

The Influence of Young Black YouTubers

It’s no secret that YouTube boasts a substantial representation of young black creators. These talented individuals dominate highly subscribed channels, whether they’re providing humor, music, lifestyle tips, or simply offering reassurance. With such a wealth of talent and diversity, it can be overwhelming to know where to start. That’s why we’ve compiled a list of famous and influential black YouTubers that you definitely don’t want to miss.

Top Black YouTubers with the Highest Subscribers

Everyone loves watching videos on YouTube, and black YouTubers have emerged as incredibly creative influencers with millions of devoted fans. Some of the top black YouTubers with the highest number of subscribers include:

  • KSI: 24 Million subscribers
  • Marques Brownlee: 16.1 Million subscribers
  • DangMattSmith: 13.7 Million subscribers
  • Deji: 10.7 Million subscribers
  • Jackie Aina: 3.5 Million subscribers

These individuals have built their success by offering unique and engaging content that resonates with their audience. From gaming and technology reviews to comedy skits and beauty tutorials, these black YouTubers cover a wide range of topics that appeal to diverse audiences.

The Road to YouTube Success

Let’s take a closer look at some of these incredible black YouTubers who have made a significant impact on the platform:

#1. KSI

KSI, or Olajide Olayinka Williams ‘JJ’ Olatunji, is not only an English rapper and boxer but also one of the top black YouTubers. He started by creating gaming commentary videos for the FIFA series, growing his audience and branching out into boxing and music. KSI’s YouTube channel now focuses primarily on his music career, featuring collaborations with renowned artists like Future, 21 Savage, and Offset.

#2. Marques Brownlee

Marques Brownlee, also known as MKBHD, is an influential black American YouTuber renowned for his expertise in technology. With a degree from the Stevens Institute of Technology, Marques has gained the trust of millions of subscribers who rely on his content for technical support, product reviews, and software updates.

#3. DangMattSmith

DangMattSmith, or Matt Smith, is a young American YouTuber who gained popularity by reacting to spooky, humorous, and frightening videos. Known for his hilarious reactions, Matt also creates skits, engages in Omegle conversations, and solves mind-bending puzzles. His entertaining content has earned him a loyal following.

#4. Deji

Deji, KSI’s younger brother, is a prominent black YouTuber from England. Also known as ComedyShortsGamer, Deji’s vlogs, skits, and boxing matches with other entertainers have attracted a substantial following. He shares a similar journey with his brother KSI, entertaining viewers with his unique sense of humor.

#5. Jackie Aina

Jackie Aina, an American-Nigerian YouTuber, aims to challenge the beauty industry’s limited representation of people of color. Through her makeup tutorials, product analyses, and critiques, Jackie emphasizes inclusivity and celebrates the beauty of people with diverse skin tones. Her advocacy has inspired many followers.

These are just a few of the remarkable black YouTubers making waves on the platform. From sharing beauty tips and inspirational stories to providing tech reviews and entertainment, these influencers have carved out a space for themselves in the YouTube community.

In conclusion, while black representation on YouTube is still underrepresented, the 15 influencers on this list have made significant contributions to the platform. By subscribing to their channels, you’ll gain incredible insights, diverse perspectives, and entertaining content. So, what are you waiting for? Join the thriving community of black YouTubers and open up a world of captivating content.


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