Japanese products have always had a strong appeal for Vietnamese consumers. They are highly appreciated and chosen over other products. As e-commerce sites continue to grow, online shopping has become increasingly popular, especially for Japanese products. One site that you may have heard of is Rakuten. So, what exactly is the Rakuten website? And can you trust your purchase? Let’s dive into this topic.
What is the Rakuten Website? What Do They Sell?
Rakuten, Inc. is a leading Japanese internet and e-commerce company founded in 1997 by Hiroshi Mikitani. Based in Tokyo, it is one of the world’s largest internet and e-commerce companies, directly competing with giants like Amazon and eBay.
Rakuten is considered a pillar of the global e-commerce industry, alongside Amazon, eBay, and Alibaba. Apart from the Japanese market, Rakuten has expanded its reach globally. For instance, it acquired buy.com in 2010 for a whopping $250 million and renamed it to Rakuten.com Shopping. Moreover, Rakuten has also acquired other merchant sites such as Priceminister, Ikeda, and Play.com.
In addition to e-commerce, Rakuten has diversified its business into various other sectors such as online hotel services, cryptocurrencies, sports, securities, media, and more.
Rakuten’s E-Commerce System: Rakuten.co.jp
Rakuten’s e-commerce system started as an online retail channel for retailers to reach users on the internet at a lower cost. Unlike traditional retail stores, Rakuten does not own any physical stores. Instead, it provides a platform for retailers to sell their merchandise online. Retailers pay a low commission fee of approximately 2.6% of the order revenue to Rakuten. When a customer places an order on Rakuten, the order is sent directly to the retailer.
This model simplifies the transaction process between sellers and buyers. Since its inception, Rakuten has attracted tens of millions of visitors every day, both from Japan and around the world. The company’s sales grew from $1.2 million in 2000 to an impressive $26 million, with profits reaching nearly $1 million.
What Does the Rakuten Site Sell?
Rakuten.co.jp offers a wide range of consumer products, including electronics, toys, household appliances, movies, clothing, and skincare products. To keep customers coming back, the site offers a loyalty program and daily promotions that help consumers save money on the products they love.
You can join Rakuten in three ways: as a merchant, as a buyer, or through affiliate programs. Each program offers unique benefits to merchants.
Are Purchases on Rakuten Guaranteed?
This is a common question among Vietnamese consumers regarding the quality of products on Rakuten. While Rakuten does not sell products directly, they manage and verify the reliability of both sellers and buyers. This might raise concerns for some users. However, Rakuten’s success is due to the company’s excellent management and evaluation system.
Rakuten encourages buyers to leave reviews, enabling future customers to identify trustworthy stores. This review system helps users find the best quality products with ease.
When buying goods on Rakuten or any other renowned e-commerce site, delivery and shipping within the country are crucial factors to consider. Global market purchases often come with challenges like language differences, paperwork hurdles, and transportation issues.
In conclusion, Rakuten is an established e-commerce platform that offers a wide range of products. While they don’t directly sell products themselves, they ensure the reliability of sellers and buyers. By leveraging their evaluation system and customer reviews, Rakuten strives to provide customers with the best possible shopping experience.
I hope this article has provided useful information on what Rakuten is and whether your purchase can be trusted. It’s all about making the most accurate choices when looking to buy Japanese products.
To learn more about Rakuten, visit Zenith City News.